Back to typography again, based on the old chestnut of why the word ‘phonetic’ isn’t spelt as it sounds:

Top to bottom is the ‘proper’ spelling, followed by the rougher spoken version, then the more refined phonetic alphabetical spelling.

I’ve found linguistics intriguing for a while now, particularly the phonetic alphabet – something that appears to take a simple idea of spelling words as spoken, then turns it into something even more bizarre, due to many of the sound characters being completely alien to the written word as we know it. Weird to think how the exact same word can be rendered in three totally different ways even before the aesthetic typographical side can be considered.